Fresh Talks 1-9-16




ICYMI: 1.09


I. Topics Over Keywords
II. Facebook Launches Flash
III. YouTube Adds paid Promotion Alert for Viewers
Let’s get started!

I. Topics Over Keywords: A Simple Framework for More Effective Content Creation


Google has continuously been rolling out “featured snippets” within search content when browsing the web. Google operators are now filtering out key words and phrases to give the searcher a bold and boxed content box to read, rather than clicking on different links and skimming through the page to find their answer to a question.



How does this affect you:

When planning content for Google Adwords, be sure to do your research and only use the keywords and call to action phrases that resonate within your target audience. 



II. Facebook Launches Flash


Facebook recently announced its most recent debut of an application known as “Flash”. This concept is brand new and follows the same photo and video-sharing trend as the popular app, Snapchat. Like Snapchat, Flash also has filters and photo overlays that a user can upload to personalize their media.


How does this affect you:

These photo and video-sharing applications all have the capabilities to be profitable for your company. If you’re launching a new product in a grocery store, you can use the filter overlays to your advantage to advertise your brand on that given day. While this is currently available for “Snapchatters”, it is unknown whether “Flash”-ers will be able to create their own advertising filters.





III. YouTube Adds Paid Promotion Alert for Viewers


YouTube has announced its debut of a video feature that adds a paid promotional text on the video for the first few seconds a viewer watches. This comes from the notion of YouTubers wanting to have accurate and concise reviews about a product they are interested in, and want to see if the product is being reviewed by a paid brand ambassador.


How does this affect you:

YouTube states that this feature is 100% optional, and will be the YouTuber’s decision to be honest about their collaborations. YouTube advises it’s users to follow national and international disclosure rules and regulations.






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